Produktmanagement
-
Nur Shipping macht glücklich
•
2 Minuten Lesezeit
Vorfreude ist die schönste Freude! Sagt der Volksmund. Das trifft in der Produktentwicklung nicht immer zu. Hier ist das Team kurz vor Launch meistens so erschöpft, dass das Launch-Datum im Outlook-Kalender nur noch verschwommen wahrgenommen wird. Deswegen entsteht Freude und Stolz über das Erreichte und die Teamleistung meistens erst nach dem Launch. Erst dann realisieren…
-
Don‘t call it customer centricity
•
1 Minute Lesezeit
When you have to deal with tight boundaries, like manpower and money, and a strict deadline you are not able to create a great UX. So, in such environments, refuse to follow stakeholders communicating „we always put the customer in the center of all our activities“. Instead stand up and show them great examples (outside…
-
A-dam Burger Underwear Menu
•
1 Minute Lesezeit
Such a nice packaging idea from A-dam🤘
-
Why Agile Product Management Is Stuck in the Echo Chamber
•
5 Minuten Lesezeit
When I have read the excellent speaker line-up for this year’s Productized conference in my beloved Lisbon (1-2 November), I knew, that I definitely needed to attend: To experience Melissa Perri, Jeff Gothelf and especially Marty Cagan live, was something I really couldn’t miss! For those of you who don’t know about the Productized conference;…
-
How Kenner Mastered the Difficult Star Wars Action Figures Roll-Out in 1978
•
5 Minuten Lesezeit
Emotional Documentation Yesterday evening I watched episode 1 of the fantastic The Toys That Made Us series on Netflix. It tells the story behind the famous toy lines Star Wars, Barbie, The Masters of the Universe, and G.I. Joe and give also deep behind the scenes insights about the product development processes. It’s a really…
-
Most Inspiring Talks of the Productized 2017 Conference
•
5 Minuten Lesezeit
Even though I didn’t visit last year’s product management conference Productized in Lisbon, I watched the whole 9 hours long official re-live video two times for picking out these cherries for me and for you: Rian van der Merwe „How to build successful products by prioritizing team happiness above everything else“ #TeamHappiness Rian van der…
-
Meet & Learn with Daimler Fleetboard
•
6 Minuten Lesezeit
At the midth of May my Product Owner and Scrum Master colleagues together with our Head of development and CIO had the chance to visit Daimler Fleetboard for a mutual exchange of experiences here in Stuttgart. The contact with Fleetboard – a 100% Daimler AG subsidiary for digital solutions for the transport and logistics industry – came…